Learn About UpLyft™

Learn more about the team behind this innovative
product with the potential to positively impact the lives
of individuals who suffer from mobility challenges, their
loved ones, and healthcare workers across the globe.

Our Story

UpLyft™ began in 2016 when our Founder, Anton Simson, a mechanical engineer with a penchant for invention, developed the first prototype in his garage. Anton’s dear friend’s son had recently been in a bicycle accident that tragically resulted in him becoming paraplegic. After the incident, his wife became his primary caregiver and, after hearing about their hardships, Anton set to work to find a product that could help. Upon learning that no adequate technologies existed for assistance getting out of bed, Anton made it his mission to develop a solution. Five years and nine prototypes later, UpLyft™ has become more than just a product — our ultimate goal to improve peoples’ lives.

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Craig Misrach

President & Board Member

Craig H. Misrach is the President of UpLyft™ and joined the organization in 2018 to help spearhead the company’s product launch and commercialization efforts. Prior to UpLyft™, from 2006-2014 Mr. Misrach was the Founder, Chairman and CEO of Freedom Meditech, a diabetes medical device company he led from concept through FDA 510(k) clearance and global marketing and sales. Freedom Meditech completed a sale of the business to Sinocare, LTD in China in November 2016. From 2016-2018, Mr. Misrach served as a Series 7, 31, and 66 licensed Investment Advisor for AB Bernstein in La Jolla, CA where he crafted wealth management plans for corporate executives and closely held business owners in preparation for selling their respective businesses. Mr. Misrach began his career at Deloitte where as a Senior Accountant he audited various lower middle-market businesses and assisted in the preparation of S-1, 10K, and 10Q filings for various public companies. In addition to his responsibilities at UpLyft, Mr. Misrach is the Founder & Managing Director of Poppy Capital (a private equity acquisition fund) and serves on the Board of Directors of Aculief (consumer medical products company) and the Jewish Community Foundation San Diego ($500M+ philanthropic endowment). Mr. Misrach maintains an active Certified Public Accountant (CPA) license in the State of California, has a B.S in Accounting and Finance from Indiana University, and an MBA in General Management from the Darden Graduate School of Business at the University of Virginia.

Craig Misrach

Anton Simson

Founder & Chief Technology Officer

Anton Simson is the Founder and Chief Technology Officer of UpLyft™. Anton has worked for 35 years in the aerospace industry at General Dynamics, McDonnell Douglas, L3, and then as a private consultant. His experience includes being Small ICBM Program Manager, Director of Planning for Astronautics Division, and VP of Programs at McDonnell Douglas Technology Incorporated. Anton is a successful inventor with multiple diverse patents. He has founded and lead several successful commercial product companies. His entire professional career has revolved around the invention, engineering, and management of advanced technology programs. Anton has a BS, MS, and PhD from MIT, and an MBA from Wharton.

Anton Simson

Todd Simson

VP Engineering & Manufacturing

Todd has worked for 25 years in new product design and manufacturing. He was the Production Design Engineer for Diversified Vending Corporation and the Chief Engineer for Multi-Max Corporation. At Multi-Max, in addition to leading engineering activities, he set up in-house production for key components and was in charge of all production. He is a successful inventor with multiple patents in the field of electro-mechanical equipment. Todd’s engineering and production experience includes extensive QA responsibility on new products. He will manage the engineering and manufacturing of UpLyft™ and oversee the production engineering and production subcontract. Todd has a BS in mechanical engineering from MIT.

Todd Simson

Kelly Jensen

VP Marketing

Kelly Jensen is a management consultant and business leader with over 30 years of experience introducing new technologies and management practices in high technology, application software, manufacturing, government, and health care. As a business leader, his roles have included General Manager/CEO and VP level assignments in operations, marketing, and sales. His experience includes both large firms (Baxter Healthcare, Pitney Bowes, IBM, and PricewaterhouseCoopers) and entrepreneurial ventures. As owner of durable medical equipment vendor Northwest Medical Supplies, Kelly experienced the challenges of patient transfer for both patients and caregivers and eagerly supported the early development efforts of UpLyft™. His credentials include a BA from Harvard University, an MBA from Harvard Business School, and various professional certifications.

Kelly Jensen

Bria d’Amours

Marketing Director

Bria has a wide variety of experience in marketing, fundraising, sponsorship sales and management, as well as event logistics. She began her career in the non-profit sector, managing partnership sales for severely ill children, to then move on to the world of sports and entertainment, where she worked in marketing and partnerships for Formula 1, one of the largest sporting events in the world. Bria then branched off on her own to offer her consulting services in the marketing industry. She is currently pursuing her MBA at the University of San Diego in hopes to continue advancing her passion for marketing.

Bria d'Amours

Mark Bentley

Director of Sales

Mark Bentley serves as Director of Sales. He successfully owned and operated a vending company for 12 years and has over 18 years of industry experience. As an industry veteran, he enjoys building relationships with customers and business partners. Mark believes that trust is the foundation that leads to long-term success. Hailing from San Diego where the weather doesn’t change much, he enjoys traveling and working with operators across North America. Mark is an alumnus of Point Loma Nazarene University (PLNU) in San Diego, California where he studied Business Administration. He attended PLNU under a soccer scholarship and started the North County Soccer Park during his time there, which he owned and operated successfully for 17 years. Mark lives with his lovely wife, Patti, and five children in San Diego, CA. He enjoys spending time with his family, sailing catamarans, playing soccer and pickleball, and fishing.

Mark Bentley

D&K Engineering

Contract Manufacturing, Fulfillment, and FDA quality systems compliance Partner

D&K Engineering (San Diego, CA) offers world-class turnkey contract manufacturing services for multi-national medical device and consumer product businesses. D&K has previous working experience with our executive management team and is our chosen partner for manufacturing, fulfillment, and FDA good manufacturing practice compliance (ISO 13485 and 21CFR820 certified) and quality systems. To learn more visit their website here https://www.dkengineering.com/

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Craig Misrach

President & Board Member

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Anton Simson

Founder & Chief Technology Officer

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Todd Simson

VP Engineering & Manufacturing

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Kelly Jensen

VP Marketing

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Bria d’Amours

Marketing Director

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Mark Bentley

Director of Sales

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D&K Engineering

Manufacturing Partner

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